
I believe ADHD isn’t a flaw to be fixed but a brilliance to be understood
With the right strategies, first responders can thrive because of their ADHD, not despite it.
I'm Annie and I'm here to help first responders harness the power of their ADHD to create clarity, balance, and success in their demanding lives through personalised coaching.

I’m Annie, and I was diagnosed with ADHD at 45. So much finally made sense, right back to my early adolescence. I’ve always noticed the traits in other people before I saw them in myself, which is how I came to encourage my husband, a police inspector with over 20 years’ service, to seek his own diagnosis five years ago. Watching him thrive in policing not despite his ADHD but because of it showed me what becomes possible when you understand how your brain works.
After more than 20 years in a corporate career, I’ve chosen to make this my next challenge: helping first responders discover that for themselves.
ADHD is a neurodevelopmental condition affecting the brain’s executive functions, the self-management processes we rely on for planning, working memory, impulse control, attention, time management and emotional regulation.
It isn’t laziness, or a lack of intelligence - it’s a neurodivergence and that makes these things genuinely harder.
Day to day, it can mean:
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Struggling to start or finish tasks that don’t hold your interest
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Missed deadlines, appointments and misplaced items
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Working memory slips and difficulty following instructions
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Strong emotions and stress reactions that are hard to regulate
Add the pressure, shift patterns and emotional weight of emergency services work, and it’s no wonder it can feel overwhelming.
But here’s the thing: by doing the job you do, day in, day out, you’ve already shown you’re resilient, quick-thinking and capable under pressure. Your brain doesn’t need fixing. It needs strategies and support designed for the way it works.
You spend your working life looking out for everyone else. Let’s make sure someone is looking out for you.
Coaching with me is practical and personal. Together we’ll identify your strengths, build systems that suit the way your brain works, and put them to use on and off the job. As a result, you'll feel calmer and more in control and I’ll listen and support you at every step.
Book a free 30-minute discovery call and let’s see how I can help.
How I Can Help
Tailored 1 : 1 Coaching
Discovery call
My personalised coaching sessions are designed to address the specific needs and goals of first responders with ADHD. Together, we'll develop strategies to enhance focus, productivity, and overall well-being.
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I offer tailored coaching sessions that are focused on building tailored strategies for managing your ADHD effectively. This will include building resilience, managing stress, and optimising performance in demanding roles.
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Help identify how ADHD affects you
- Create action plans to help you achieve your goals
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Help you stay organised
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Help you keep on track
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Teach you how to problem-solve
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Help you build self-esteem and confidence
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Improve your communication skills
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Help you manage your emotions
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Most importantly, I will listen, challenge, guide and support you
In the 30 minute free Discovery session, we'll work out what your specific challenges are, how I could help you and if I'm the right fit for you. You'll learn what to expect from our coaching sessions and how I can help.

I want to see a world where no first responder feels they have to hide their ADHD, because it’s understood, supported and recognised as the strength it can be.
Annie Booth, Blue Light ADHD Coaching